Post by corine43 on Mar 22, 2024 7:18:42 GMT -5
Too many website projects are created by designers without a deep understanding of their own clients who then substitute flash for substance, leaving business owners and marketing leaders initially dazzled, but soon wondering when the leads will start rolling in. A B2B website can’t be effective if it’s designed by people who don’t take the time or have an effective process for understanding your business, the value you offer to your served markets, and how you solve their problems – these are brand story essentials. An effective B2B website is a strategic marketing project well before any art director or designer gets involved. B2B Websites that Go to Work Your website has a lot of heavy lifting to do as your company’s first or second impression, conveyance of your thought leadership, and your 24/7 sales rep.
Design is only one small part USA Email List of the picture. At Innovaxis, we love a sharply designed website as much as anyone. But our efforts begin with an audit of your current website and marketing efforts to determine how well they’re doing the real work of driving leads and sales. We want to know what’s working and what isn’t. Then we begin unearthing the story behind your business. It’s a brand story centered around the customers you serve. Who are they? What are the problems that keep them up at night? How do your solutions help them move forward? What do they need to know about how you work? How can they trust you to do what you promise? Effective B2B websites are built around these themes.
They must be well-articulated and reinforced throughout the website, beginning with a home page that communicates your key solutions and differentiators through the lens of your prospects’ needs. A great website is also never finished. It includes an ongoing content strategy to continually refine, reinforce and recalibrate the messaging. That’s a function of evolving your brand story and compelling mid/bottom funnel content in the form of blogs, case studies, guides, landing pages and more – all optimized for search. It’s a lot, we know. But anything less is just a digital brochure. Do You Want a Website or Sustained, Double-Digit Growth? Put our decades of marketing strategy, copywriting, and website development to work for you.
Design is only one small part USA Email List of the picture. At Innovaxis, we love a sharply designed website as much as anyone. But our efforts begin with an audit of your current website and marketing efforts to determine how well they’re doing the real work of driving leads and sales. We want to know what’s working and what isn’t. Then we begin unearthing the story behind your business. It’s a brand story centered around the customers you serve. Who are they? What are the problems that keep them up at night? How do your solutions help them move forward? What do they need to know about how you work? How can they trust you to do what you promise? Effective B2B websites are built around these themes.
They must be well-articulated and reinforced throughout the website, beginning with a home page that communicates your key solutions and differentiators through the lens of your prospects’ needs. A great website is also never finished. It includes an ongoing content strategy to continually refine, reinforce and recalibrate the messaging. That’s a function of evolving your brand story and compelling mid/bottom funnel content in the form of blogs, case studies, guides, landing pages and more – all optimized for search. It’s a lot, we know. But anything less is just a digital brochure. Do You Want a Website or Sustained, Double-Digit Growth? Put our decades of marketing strategy, copywriting, and website development to work for you.