Post by account_disabled on Mar 5, 2024 5:18:30 GMT -5
Brand management in B2B environments has to be specific. If B2B is a market for experts, B2B branding should be for experts. Under the acronym B2B we find a company that provides a service to another, which normally focuses on the objective specifications of the product or service. B2B markets have their own characteristics that should be respected and known when working with a brand. What is the B2B market for branding? B2B marketplaces have their own rules: they describe an environment of companies selling and buying from other companies. The very name B2B describes “business for business”, whether industrial activities or professional services. This segment not only refers to manufacturers and distributors of a product, but it is true that it has its own mechanics: more rational purchasing decisions, long-term relationships between buyers and sellers, maximum demand for reliability and guarantee. and trust and empathy interpersonal. The two main characteristics of the B2B market that affect a brand are: rational purchasing decisions associated with profitability and personal commercial contact systems (whether in person at fairs or digitally). Let's look at these two points in a little more detail: Rational purchasing decisions associated with profitability Purchasing decisions in B2B markets have a great reason: to increase productivity and generate better company performance.
Therefore, the visual and verbal display of a brand that aspires to be relevant in a B2B market must respond to these questions, which have a high technical component. The key concepts are efficiency, performance, scalability. And the brand must respond reliably to these demands. At Comuniza we have worked on dozens of projects of this style and we have been able to provide real value. Personal Business Contact Systems The B2B market is smaller in number of interlocutors than the B2C market (that is, business to consumer). This observation is Industry Email List obvious: there are more people than companies. Part of the commercial strength of a B2B business lives on networking, that is, on phone calls, personal visits and presence at events. But it is no longer enough: it is increasingly difficult to connect with the interlocutors who make purchasing decisions in a company... and their level of demand is rising. The first impression is decisive, because sometimes there is no other. Also segment to the personalization of the proposal, be present in the opportunities in which the user is (whether a physical fair or social selling) and be news in specialized publications of the sector. Everything counts because the B2B market is very narrow. B2B branding creates strong brands to convince its clients more and better, which in this case are companies.
At Comuniza we have extensive experience in projects of this style and we know that it is necessary to activate the brand in very specific aspects. We will tell you about them below. We use branding to create B2B brands capable of expressing themselves with clarity and relevance in increasingly demanding and technical markets. Benefits of B2B branding to give value to your brand A good phone book, a good Powerpoint and going out to sector fairs. It has been the recipe for success for a few years, but now this trident is no longer enough. The demands of B2B markets have increased and the response partly involves one of the most forgotten in this type of business activity: brand management. anal brand More and more B2B companies have realized the performance of this approach and hire us to design the brand strategy and define the corporate and commercial touchpoints to optimize the operation of a business. Our work as a branding agency with a B2B approach seeks and facilitates access to more markets, convincing in more meetings, growing commercially, guiding innovation, enhancing presence in new categories, building user loyalty, increasing cross-selling We take advantage of branding tools and we apply them to the B2B market to extend the brand's presence at all touch points.
Therefore, the visual and verbal display of a brand that aspires to be relevant in a B2B market must respond to these questions, which have a high technical component. The key concepts are efficiency, performance, scalability. And the brand must respond reliably to these demands. At Comuniza we have worked on dozens of projects of this style and we have been able to provide real value. Personal Business Contact Systems The B2B market is smaller in number of interlocutors than the B2C market (that is, business to consumer). This observation is Industry Email List obvious: there are more people than companies. Part of the commercial strength of a B2B business lives on networking, that is, on phone calls, personal visits and presence at events. But it is no longer enough: it is increasingly difficult to connect with the interlocutors who make purchasing decisions in a company... and their level of demand is rising. The first impression is decisive, because sometimes there is no other. Also segment to the personalization of the proposal, be present in the opportunities in which the user is (whether a physical fair or social selling) and be news in specialized publications of the sector. Everything counts because the B2B market is very narrow. B2B branding creates strong brands to convince its clients more and better, which in this case are companies.
At Comuniza we have extensive experience in projects of this style and we know that it is necessary to activate the brand in very specific aspects. We will tell you about them below. We use branding to create B2B brands capable of expressing themselves with clarity and relevance in increasingly demanding and technical markets. Benefits of B2B branding to give value to your brand A good phone book, a good Powerpoint and going out to sector fairs. It has been the recipe for success for a few years, but now this trident is no longer enough. The demands of B2B markets have increased and the response partly involves one of the most forgotten in this type of business activity: brand management. anal brand More and more B2B companies have realized the performance of this approach and hire us to design the brand strategy and define the corporate and commercial touchpoints to optimize the operation of a business. Our work as a branding agency with a B2B approach seeks and facilitates access to more markets, convincing in more meetings, growing commercially, guiding innovation, enhancing presence in new categories, building user loyalty, increasing cross-selling We take advantage of branding tools and we apply them to the B2B market to extend the brand's presence at all touch points.